Room inspiration and guides
Longer room ideas articles and home organisation guides produced for IKEA.com. Miranda worked with an Art director and Interior designer to develop room concepts, user stories, messaging, look and feel and final copy, liaising with stakeholders across IKEA, as well as being on set during production. Individual images and pairs of images were also used as promos and news content on social media and elsewhere on the website. All images on the guides and rooms, except for videos are shoppable, taking the visitor directly to that product’s information page. Click on the images to see the IKEA.com layout and to find a downloadable PDF.
Vintage store style in a bedroom
What and why: With searches for ‘slow living’ and ‘vintage style’ increasing, this room combined independent vintage showroom style with supercharged open and closed storage to help people create a restful, uncluttered space with bags of personality.
Graphic style bedroom with lots of storage
What and why: According to a WGSN report, 86% of Gen Z adults say their home is important both as a space to restore wellbeing and for self-expression. Additionally, bedroom space is shrinking and needs to serve more functions including a workspace, so this room created a flow where everything is accounted for along with a sleep sanctuary.
An easy, no-drill hallway
What and why: With decorating possibilities often limited when it comes to rentals this simple hallway idea aimed to create a fun and homely entrance without making any major changes, drilling holes in walls, or spending lots of money.
A fun, shared children’s bedroom
What and why: Creating a shared bedroom that caters to all the needs of small children can be difficult. This colourful, fun space was created to show different ways to support play, better sleep routines, and manage storage needs of two children in a calm, uncluttered way.
A calm haven away from it all
What and why: With about a third of adults experiencing insomnia at any given time, this bedroom was designed with lots of calming elements like soft textiles, dimmed lighting, reading/relaxing zones, dark colours, and closed storage, to create a space associated with sleepiness and relaxation.
How to organise your linen closet
What and why: Responding to search data focusing on organising a linen closet and folding a fitted sheet, this step-by-step guide was designed to help customers sort out their linen cupboards and put things back in an ordered way so everything is always easy to find.
Best sleep environment for your baby
What and why: Responding to ongoing customer research highlighting concerns about baby sleep, this guide focused on showing how to create a sleeping space for baby applying the six sleep essentials: comfort, light, temperature, sound, air quality and decluttering.