Guide: How to create the best sleeping environment for your baby

What and why: Research and data shows that an ongoing concern for IKEA customers who are parents is their baby’s sleep. This guide applied the six sleep essentials, comfort, light, sound, air quality, temperature and a decluttered environment, to provide practical tips to create a baby’s sleeping area with the help of IKEA products, for newborns up to 18 months. A PDF is available here.

Platform: Web page article for IKEA.com with individual images used in promotional content for products on IKEA.com and social media according to market needs.