In collaboration with an Art director and Interior designer, I worked with stakeholders across the IKEA ecosystem to research, concept and produce evergreen and time-sensitive storytelling for IKEA.com and other platforms, across five seasonal launches. Working with business and editorial calendars, each story served different brand, customer, business communication and platform needs and ranged from inspirational features and guides about room decoration and home organisation, to films about new or hero products and seo-informed home care tips. Click on the links to view examples.