Promo and news content
These were shorter content types designed to be used strategically around IKEA.com and on social media to promote new products and give not-so-new products or categories extra love. The examples here are web layouts using still images only, but films are often included. View the TROFAST children’s room divider, GILLERSBERG bedside table and NIPÅSEN coat rack here for film versions.
What and why: Images and copy to promote a new children’s play tent. Shoppable images took visitors directly to the tent product page, but they could also go to a higher level category page through the CTA.
What and why: Inspirational content about the wide range of different speakers available at IKEA. No CTA, each product was shoppable.
What and why: Images and copy produced for the launch of a three-port USB charger.
What and why: Images and copy produced for the launch of a yellow charging cable, a first for IKEA.
What and why: Images and copy produced for the launch of an extra large curtain specifically designed to divide a room. Primarily designed for customers who are renting.
What and why: Images and copy to promote a new bath toy collection, helping to expand the children’s bath range.
What and why: Images and copy for a new rug designed with a Gen Z audience in mind.
What and why: Images and copy to promote a striking new LED lamp. No CTA, images were shoppable, taking customers directly to the product page.