Films

A selection of the some of the films Miranda concepted and wrote as part of global content delivery. A gallery of still images at the end of the page shows the placement of each film on IKEA.com with its connected copy. A PDF of the full gallery is available here.

GILLERSBERG side table

What and why: Promo film for a new low price and multifunctional bedside table targeted at a Gen Z audience, for use on IKEA.com and social media news content.

TROFAST children’s room divider

What and why: Promo film to showcase a new children’s room dividing storage unit for use on a room design article and news content for social media and IKEA.com.

NIPÅSEN coat rack

What and why: A promo film to boost the profile of a popular coat rack family for use on IKEA.com and social media.

PLÖJKER bedside table

What and why: A promo for a new bedside table that has a hidden double drawer feature for use on IKEA.com and social media news content.

KALAS children’s tableware

What and why: A promo to raise awareness of KALAS children’s range of plates, mugs and dishes for use on IKEA.com and social media.

VIHALS bed with storage and trundle bed

What and why: Promo to show how helpful a bed with storage can be for keeping a shared family bedroom clutter-free, for use on IKEA.com and social media.

How to fold a fitted sheet

What and why: A home organisation tip video for use in a longer guide web page about organising a linen closet. Produced as a response to SEO info showing high search volumes in this area.

An easy, no-drill hallway

What and why: Part of a room inspiration web page that offered ideas for creating a fun and functional hallway even when you are renting, this film was made to show the simplicity of the solution.