Room inspiration: An easy, no-drill hallway
What and why: a web article responding to data that showed renters were looking for ways to easily personalise their homes with freestanding furniture and accessories. The film in block two can be seen at the lower half of the films page. A PDF is available here.
Platform: Web page for IKEA.com with individual images used in promotional content for products on IKEA.com and social media according to market needs.