Room inspiration: Bold bedroom style

What and why: a web article for a graphic style bedroom. Research showed that younger adult customers were looking for bold styles in their small bedrooms that needed to accommodate multiple activities in the room, such as relaxing and working as well as storage and sleep. A PDF is available here.

Platform: Web page for IKEA.com with individual images used in promotional content for products on IKEA.com and social media according to market needs.