AFTONSPARV toy collection launch
As part of a small team, Miranda created multi-channel content for the launch of a new space-themed toy collection across all digital channels globally and instore.
Content included a hero campaign film, development of content and promotional banners for IKEA.com, a PR guide, Delivery guidelines and a social media package for local markets in the launch run-up. Please contact me directly if you would like to see any of the guide materials.
What and why: A scrollable page for IKEA.com that highlighted products within the AFTONSPARV collection, containing links to further information and product purchase. Individual images were also strategically used as part of promotional material for the products and children’s toys category elsewhere on the site and on social media.
AFTONSPARV collection page
What and why: The team produced one longer collection launch film and several short films for use on the website and social media, promoting different aspects of the collection.
Films
What and why: Standalone banners for strategic placement around the website to drive traffic to the collection and product pages.
Banners
What and why: Draft social media posts to support different stages of the launch.