IKEA annual business plan exhibition
‘Growth plan focus weeks’ is an internal exhibition that showcases the upcoming year’s products and business objectives to IKEA business managers worldwide. Miranda worked on the exhibition in 2022 and 2023, with 2022 being online. For the online version she was content lead for a section of the exhibition titled ‘Personal and vital home’ showing new products and collections for home decoration, lighting and textiles. She researched, planned, storyboarded and scripted 12 short films with the products presented in various contexts: a narrative home setting, vignettes with talking heads, vignettes with voiceover and scripted studio discussion. Navigating the complex stakeholder ecosystem meant working with and presenting to many stakeholders at key stages throughout the project. In the 2023 physical format, she created room stories and signage across all areas of the home.
Showcasing a new lighting and glassware collection, VARMBLIXT, with voiceover narration.
Documentary-style film about the launch of the ÖMSESIDIG collection designed by artists from across Latin America.
Presenting the holiday season collection, VINTERFINT with voiceover narration.
Scripted narrative film about new LED lighting with voiceover narration.
Scripted narrative film focusing on wall-mounted SYMFONISK Bluetooth speaker with voiceover narration.
A film using vignettes and talking heads to introduce new candles and home fragrance products.
2023 exhibition sign samples