Landing page: PAX system

On IKEA.com a system page is a landing page used for modular furniture systems like the PAX wardrobe. The PAX system page required a refresh to promote the flexibility and ease of planning a customised wardrobe solution, by drawing attention to the online planner. We started the page with the animation and followed with a link to the planner. The rest of the page featured a curated image gallery and banners leading to supporting PAX content elsewhere.

See the updated head of the PAX system page and a promo component below. View the full page in the PDF here.